Something that can't be changed

HaHaHa.......They finally figured it out!!!!! What I'm talking about is the shift of styles between different social groups! In past 10 YEARS! chain clothing stores such as Hollister, American Eagle, Aeropostale, Abercrombie... have been selling basically the same styles and logos to the market and the marketing technique they used (which was basically stamping on there LOGO to everything) was working because people wanted to logo and just the fact they were wearing "designer" clothing but that is all changing. Studies have shown that chain stores such as AE.... are actually losing money because a HUGE shift of style is happening and people don't want labels everywhere on them so other stores such as PacSun, UrbanOutfitters, American Apparel,Hot Topic are doing so much better because of the "alternative" characteristic of the clothing. So of course the AE company tried a new styles and less LOGOS approach with adding v neck tees, caridgans ( for both sexes),vests, and slimmer fitting for guys. This new apporoch COMPLETELY backfired and those styles completely failed and people just basically bought less from them. I guess when people get so use to the typical styles of certain stores they really stick with it BUT with my recent outing during Black Friday i did notice that they are trying the " alternative" look with the typical LOGO slapped on the clothing BUT they did try to tone down the logo and tone up the actual design of the clothing. So at the end they did change but just very slowly.